Not sure how much to charge?

Answer two quick questions and we'll work out your price — and what it means as markup vs margin.

Step 1 · The cost

What did it cost you to buy or make?

Step 2 · Your markup

How much extra do you want to add on top?

You should sell this for

$33.60

Markup

40.0%

Margin

28.6%

Same dollars, two hats

Markup is what you add on top of your cost — a 40% markup on $24.00 adds $9.60.

Margin is the slice of the price you keep — that same $9.60 is 28.6% of $33.60.

Handy trick: a 50% markup is only a 33% margin — that gap trips up plenty of good businesses.

Not sure what your margin should be?

Build your full money picture in our Cashflow Navigator.